Today's Kwanzaa principle is Ujamaa (Cooperative Economics). This principle simply means that African-American people should strive to work together economically and show our support to those African-American businesses and corporations. This does NOT mean that we cannot support other businesses, but in the African-American communities we tend to shy away from Black-owned businesses and venues and unlike other people of color, who work together for the common good, unfortunately African-Americans are quick to criticize and not lend support to our brothers and sisters. Cooperative economics is like pooling our resources together and showing support for one another in a positive and progressive manner, and constantly uplift each other so that we as a people can be as successful as everyone else.
Ujamaa - Cooperative Economics.
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